I am currently in the Columbia AEMM Grad Program for Business, but my real passion is visual work: video, design and photography.

Mostly this site is an outlet for the videos that I produce;  many of them are guerilla, voyeuristic and tasty.  I just enjoy sharing them.

This site pretty much started in January 2010,  and I usually try to post a few videos a week – so keep checking back -

Since it is cold and cloudy 90% of the time in Chicago, I spend the my everyday editing and thinking about video.

I have been stockpiling a ridiculous amount of footage for the past decade, of which I am going to start posting online.   There is so much, that I don’t even really know where to start, so I am just nit picking what comes to my attention first. Let me know if you have something certain that you would like to see — and I will freaking do it.

(if you have any ideas on how to make it better or just want to eat food with me then you can always email me  at – Joelwfernando@gmail.com.)